Concept spec site by Garbacki Digital — Heritage Roofing is a fictional business
Heritage RoofingSmithtown, NY · Est. 2005(631) 555-0182
Roofer mid-installation on a residential asphalt-shingle roof against a bright sky — Heritage Roofing, Long Island NY
“Built to outlast the next storm.”

— Marcus Holloway, Founder & USMC Combat Engineer

Why I started this company

Marcus Holloway spent eight years in the United States Marine Corps, including two deployments to Iraq as a combat engineer — the guys who built things and cleared things so other people could keep moving. He came home in 2004 with a modest severance, a house in Smithtown that needed work, and a plan to spend about a year figuring out what came next.

“The adjuster said it was wear and tear. My neighbor's adjuster said storm damage. Same storm, same street. That's when I understood what was happening.”

The plan changed one night in November when a nor'easter took off two courses of shingles over his master bedroom. The roofer he called quoted eight thousand dollars. The insurance adjuster came out three weeks later and told him it was pre-existing wear — not storm damage — and that the claim would not be paid. Marcus had served with engineers who built forward operating bases from gravel and plywood. He found the ambiguity galling.

He spent the winter reading everything he could find about shingle installation, insurance claim methodology, and how roofing contractors on Long Island operated. By spring he had his license, a truck, and a clear idea of what the business would be: a roofing company that documented damage honestly, worked with insurance adjusters instead of around them, and didn't mark up the job because the homeowner didn't know any better.

That was 2005. Heritage Roofing has been in Smithtown ever since. Marcus is still on most inspections himself. The company has grown — there are four full crews now — but the thing he cares about has not changed: whether the roof holds, and whether the homeowner understood what they were paying for.

“The Marines taught me two things about building: do it right the first time, and write down everything. Both of those turned out to be useful in roofing.”
Marcus Holloway, Heritage Roofing founder, Smithtown NY

Marcus Holloway on a Commack job site, spring 2024.

Background

  • USMC Combat Engineer, 1996–2004
  • Two Iraq deployments
  • NY State Roofing License
  • GAF Certified Master Elite Contractor
  • Owens Corning Preferred Contractor
  • Founded Heritage Roofing, 2005

Storm damage, walked through

Case Study 01 · Wind Damage

The Smithtown storm

A line of thunderstorms moved through central Suffolk County on a Tuesday night in April. By Wednesday morning, roughly forty linear feet of shingles had blown off the back slope of a 1987 ranch on a cul-de-sac just off Route 25A. The homeowners noticed a dark stain forming on the master bedroom ceiling before they'd had coffee.

We were on the roof by noon. The damage was clean — wind had lifted and peeled from the ridge back toward the eave on the windward side. The deck was dry everywhere except one 8-by-4 section where water had already gotten under the underlayment. We tarped the back slope and began the insurance documentation that afternoon.

The adjuster came out four days later. Our photo set showed 47 individual shingle tabs with documented lift, two bent ridge cap pieces, and the compromised deck section with moisture readings. The carrier's initial estimate was $6,200. After our supplemental submission — which included manufacturer nail-pattern requirements and the deck replacement — the settlement came to $11,400.

Full back-slope replacement plus deck repair, ice-and-water shield, and a ridge vent the original roofer had never installed. Job closed in six days from the storm.

Insurance outcome: Settlement $11,400 (supplemented from initial $6,200 estimate). Replacement complete in 6 days.
Wind-damaged roof in Smithtown NY showing blown-off shingles — before Heritage Roofing repair

Before — Smithtown, NY · April 2024

Completed roof replacement in Smithtown NY after storm damage — Heritage Roofing

After — Smithtown, NY · April 2024

Case Study 02 · Ice & Snow Damage

The Hauppauge ice dam

The winter of 2023 brought a sustained cold snap that caught a lot of Suffolk County homeowners without adequate ventilation. Ice dams form when heat escaping through the attic warms the roof deck and melts snow from below — the meltwater runs down to the cold eave, refreezes, and backs up under the shingles. It is a design problem, not just a weather problem.

This house in Hauppauge had two issues working against it: a 2009 shingle job that had installed only about 12 inches of ice-and-water shield in the eave zone (the minimum is 24 inches by code in NY), and a soffit that had been painted over by a previous owner — blocking all the intake ventilation. Without intake, warm attic air had no exhaust path.

The damage was visible from the interior: three rooms with ceiling staining, one with actual water pooling on the drywall. The decking along the bottom four feet of the front slope had soft spots from repeated wet-dry cycles over several winters.

We replaced the entire roof — 28 squares — with 36-inch ice-and-water shield to the full eave zone plus three feet up into the valleys. We cut and re-screened the soffit vents and added a continuous ridge vent.

Insurance outcome: Carrier covered full replacement. Ventilation corrections billed separately at $1,800. No recurrence the following winter.
Roof damage on a Hauppauge home — collapsed section and missing shingles before Heritage Roofing repair

Before — Hauppauge, NY · January 2023

Completed roof replacement in Hauppauge after ice dam remediation — Heritage Roofing

After — Hauppauge, NY · February 2023

Read more storm damage cases →

How we work

Free inspection — what we look for

Marcus or a senior crew member walks the roof and the attic. We look at the shingles, the ridge, the valleys, the flashing around every penetration, the soffit, and the fascia. Inside the attic we check for daylight, staining, and the ventilation setup. The inspection takes 45–90 minutes. You get a written report the same day.

Damage documentation — how we work with adjusters

If there is insurance-eligible damage, we photograph everything and prepare a line-item report in the format your carrier's adjuster uses. We've worked with State Farm, Allstate, GEICO, Liberty Mutual, and most regional carriers. We attend the adjuster's inspection when possible. Our documentation has successfully supplemented under-estimated claims on 80% of cases where we filed.

Tarp & temporary work — what happens before replacement

If the structure is exposed, we tarp the same day. Tarping is not a repair — it buys time and protects the interior. We document the tarp placement for the insurance file. Temporary repairs like re-nailing lifted sections or patching an isolated area are done at cost, deducted from the final replacement invoice.

The replacement — materials, warranty, timeline

Full tear-off. Deck inspection. Ice-and-water shield in eave zones and valleys. Synthetic underlayment over the rest. Drip edge on every edge. Then shingles, ridge cap, and a final nail-pattern inspection before we clean up. Most residential jobs complete in one day. We pull the permit, the town does the inspection, we get the sign-off. Standard workmanship warranty is 10 years on top of the manufacturer's product warranty.

Our craft

Most of what we do is asphalt shingle work — that is the material on 85% of the homes we see in Nassau and western Suffolk. We also do metal roofing, flat roof systems, gutters, and attic ventilation corrections. Each of these is described below as accurately as we can put it, including honest price ranges. Exact costs depend on your specific house; we give real numbers after a free measurement.

Asphalt Shingle Replacement

Architectural (dimensional) shingles are what most Long Island homes carry. We tear off to the deck, inspect the sheathing, replace any rotted boards, then install with ice-and-water shield in the eave zone and up every valley. Owens Corning Duration and GAF Timberline HDZ are our standard specifications — both carry a lifetime limited warranty and qualify for homeowner transferability if you sell.

Full replacement: $8,500–$18,000 depending on square footage and pitch.

Metal Roofing

Standing seam and exposed-fastener metal panels for homeowners who want 50-year performance without thinking about their roof again. Metal handles ice dams, wind, and Long Island nor'easters better than any asphalt product. We fabricate panels on-site for custom fits. A significant upfront cost — worth it if you're staying in the house.

Metal install: $18,000–$38,000. Priced after a free measurement.

Flat Roof & Commercial

TPO and modified bitumen for flat or low-slope applications — detached garages, additions, commercial buildings. Both are weld-seam systems that eliminate the lap-joint leaks you get from old tar-and-gravel. We do flat work across Nassau and western Suffolk, commercial jobs up to 15,000 square feet.

Flat roof: $5,500–$22,000 depending on size and membrane spec.

Storm Damage Repair

We inspect within 48 hours of a storm event. Full photo documentation for your insurance adjuster, line-item damage assessment in the format carriers accept, tarp installation if the structure is exposed. We've worked with every major carrier active on Long Island and know how their adjusters write claims. Marcus handles insurance negotiations personally.

Inspection: free. Repair cost is adjuster-dependent — we work to maximize your claim.

Gutters & Drainage

Seamless K-style aluminum gutters in a range of colors, cut and formed on the truck to eliminate seams. Properly sized downspouts and underground drain connections where yard grading needs it. Bad gutter drainage is the second most common cause of fascia rot and basement water — often a bigger issue than the roof itself.

Gutter replacement: $1,200–$4,500 for a typical house perimeter.

Attic Ventilation

Inadequate attic ventilation kills roofs early and creates ice dams in winter. We assess intake-to-exhaust ratios on every inspection, install ridge vent and soffit baffles where they're missing, and add power ventilators when passive ventilation isn't enough. If your roof is failing in the valleys or ridge areas, ventilation is usually a factor.

Ventilation corrections: $400–$2,200 depending on scope.

Roofers installing architectural shingles on a Suffolk County home

Shingle installation in progress, Commack NY · 2024

All projects start with a free inspection and a written estimate. No commitment required to get a number.

(631) 555-0182
Full services detail →

Where Heritage roofs are

We have put roofs on homes in Smithtown, Hauppauge, Commack, Stony Brook, Nesconset, Kings Park, Saint James, Setauket, Port Jefferson, Centereach, Lake Grove, Ronkonkoma, Holbrook, Islandia, Central Islip, Brentwood, Bay Shore, Islip, East Islip, West Islip, Babylon, West Babylon, North Babylon, Deer Park, Huntington, Melville, Dix Hills, Plainview, Syosset, Hicksville. If your town is not on this list and you are on Long Island, call — we will tell you straight whether we can get there.

Talk to Marcus

If you have storm damage, a leak, or you are thinking about a full replacement, the fastest path is a phone call. Marcus is on the phone most mornings before 9.

Mon–Fri   7:00 am – 6:00 pm
Saturday  8:00 am – 2:00 pm
Storm emergencies answered any hour.

Phone and email — one or the other is enough. We will not spam you.