Your website. You set it up, or maybe someone did years ago. Is it actually working for you? Or is it just... there?
Many small business owners I talk to have websites that are hurting them more than helping. They look okay, but they're built on outdated ideas.
The Biggest Mistakes I See
- **Outdated Information:** Think about your hours, your services, your prices. If they're not current, you're confusing potential customers. They'll go somewhere else.
- **Confusing Navigation:** Can someone find what they need in 3 clicks or less? If your menu is a mess or uses jargon, people get lost and leave.
- **No Clear Call to Action:** What do you want people to do when they visit? Call you? Fill out a form? Visit your store? If it's not obvious, they won't do it.
- **Slow Load Times:** In today's world, patience is thin. If your site takes more than a few seconds to load, especially on a phone, people are gone.
- **Not Mobile-Friendly:** Most people browse on their phones. If your site looks terrible or is hard to use on a small screen, you're losing a huge chunk of business.
These aren't complex tech problems. They're simple oversights that cost you customers every single day.
What You Can Do This Week
Pick ONE of these mistakes and tackle it this week.
Check your contact page: Are your phone number, address, and hours 100% correct? Are they easy to spot? Fix any errors.
Look at your homepage: What's the very first thing someone sees? Is it clear what you do and who you help? Make sure this is crystal clear.
Getting these basics right makes a huge difference. Don't let a clunky website stand between you and new customers.
— Logan
