GARBACKI/digital
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Concept work · 8 verticals

Eight concept sites. Eight distinct design pillars.

Each one is a full working website built for a fictional Long Island business — no real client, real code. Built to show what the right design looks like for each vertical, from a 3rd-generation plumber's family-business storytelling to a Vogue-editorial med spa.

All businesses below are concept work. Names, addresses, and reviews are fictional.

Harborlight Animal Hospital — concept site homepage screenshot
Concept site
Veterinary
Playful + illustrated

Harborlight Animal Hospital

Pet photo collage hero, hand-drawn paw-print accents, illustrated section breaks. Sage + cream + warm amber. Family vet feel, not corporate.

Marina Aesthetics & Wellness — concept site homepage screenshot
Concept site
Med Spa
Vogue editorial

Marina Aesthetics & Wellness

Full-bleed beauty editorial. All-serif Cormorant Garamond. Generous whitespace. Single elegant CTA at the end. Reads like a magazine cover.

Heritage Roofing Group — concept site homepage screenshot
Concept site
Roofing
Documentary magazine

Heritage Roofing Group

USMC veteran founder backstory drives storm-damage case studies. Dark slate + warm orange + parchment. Playfair Display chapter numbers, full-bleed drone photography.

Sunny Smiles Dental — concept site homepage screenshot
Concept site
Dental
Warm editorial

Sunny Smiles Dental

Editorial dental practice site with same-week appointment booking, five-section architecture, five-star review strip. Warm register — the opposite of a sterile clinic.

Ironside Heating & Air — concept site homepage screenshot
Concept site
HVAC
Industrial trade

Ironside Heating & Air

Industrial HVAC site built around emergency calls. Dominant phone CTA, service-area lookup, graphite-and-orange palette, Space Grotesk bold typeset.

Calloway & Brennan — concept site homepage screenshot
Concept site
Law Firm
Classical authority

Calloway & Brennan

Typographically restrained law-firm site with consultation flow, attorney credentials, practice-area cards. Navy, cream, and gold with attorney-advertising compliance built in.

Bayshore Plumbing Co. — concept site homepage screenshot
Concept site
Plumbing
Narrative editorial

Bayshore Plumbing Co.

3rd-generation Conti family story drives a long-scroll. Navy + copper. Magazine-style alternating photo + essay blocks. Sticky bottom phone bar.

Anchor Bay Pool Co. — concept site homepage screenshot
Concept site
Pool Service
Vacation / travel

Anchor Bay Pool Co.

Sand background (the only non-white site). Sunset pool imagery. Seasonal hero. Casual Long Island pool-guy voice. Airbnb-meets-local.